Calvary St. Pete PPC Ad

CCSP spending church money on PPC Adwords promoting it’s church update page.

This is the page advising visitors about pastor Danny’s status.

This morning while reviewing this sites webmaster tools analytics, we discovered this big Google Adwords pay per click (PPC) advertisement promoting Calvary’s church update.

Calvary St. Pete PPC Ad
This pay per click ad was spotted durng a Calvary pastor Danny related google search

It is our opinion that PPC is a waste of money when organic (free) search results are already hitting the targeted key-phrase. It has been mentioned that someone else might be paying for Calvary’s ads. While that’s possible – we highly doubt it.

Calvary Chapel CCSP PPC Ad 06.02.17
Another CCSP PPC ad spotted 06/02/17. Waste of money with adequate organic serps.

PPC advertising is not cheap!

  • Google AdWords is based on an auction system that rewards businesses who have high-quality ad campaigns with lower costs and better ad placement.
  • You can exercise tight control over how your AdWords budget is spent using tactics like ad scheduling, geotargeting, and device targeting.
  • The average cost per click in Google AdWords is between $1 and $2 on the search network. The average CPC on the Display Network is under $1.
  • The most expensive keywords in AdWords and Bing Ads cost $50 or more per click. These are generally highly competitive keywords in industries that have high customer lifetime values, like law and insurance.
  • Giant retailers can spend up to $50 million per year on paid search in AdWords.
  • The average small business using AdWords spends between $9,000 and $10,000 per month on their Google paid search campaigns. That’s $100,000 to $120,000 per year.

This post is simply an observation we thought worthy of blogging. Maybe investing the bodies tithes on ppc advertising is normal everyday church business. What are your thoughts?